This ad for Silgan Containers scored a 108 in reader read/ remembered post analysis. The average score in the category was 72. Even more impressive were the verbatims:
"...conveys packaging that is a revolution for the food industry."
"...piqued my interest enough to visit the web site..."
"Good ad, I would like to learn more about this company."
"The best ad of all. Creative. Innovative. Inspired me to call for samples."
"Excellent everything."
Research informs and confirms.
One of the most important components of successful marketing, research uncovers the pivotal insights that inform all other aspects of the advertising process.
theAgency continues to explore research techniques and tracks all the new, innovative experimental work being done around the globe.
Some of the most interesting work is in cognitive neuroscience. The theory being people really don't know what they know because cognition is unconscious. Thus new research is developing tactics to uncover these deeper emotional/cognitive connections. The implications have already been seen in work for the largest global companies. theAgency is working to bring this exciting new work to its clients.
Ethnographic
Competitive & Industry Analysis
Focus Groups & Consumer Testing
Voice of the Customer Survey
Telephone Surveys
Internet/Panel Surveys
Mail Surveys
Mall Intercept
Study Design
Data Collection Design
Analysis/Reporting
Statistical Techniques:
Anova
Manova
CHAID
Chi-square
Cluster Analysis
Conjoint Trade-off Analysis
Discrete Choice Modeling
Factor Analysis
Perceptual Mapping
Regression Analysis
T-tests.
New research in the decision making process is providing unprecedented insight to the myriad logical/emotional aspects of the consumer.