Not just for consumers
Historically promotions have been used to spur trial. But it can be effective training employees, incenting channels, VAR's, and any number of BtoB relationships.
advertising * sales promotion
Historically promotions have been used to spur trial. But it can be effective training employees, incenting channels, VAR's, and any number of BtoB relationships.
In combination with advertising, personal selling and public relations, sales promotion can play an important role in the marketing drama. Aimed at consumers, internal staff, or channel partners, its ability to incent is unsurpassed. Whether the goal is trial of a product or service, employee training and motivation, or making an impact on retailers, sales promotion is a tool that should be considered.
We have used it in all the above situations and have a 25-year history of successful promotions regionally and nationally.
Custom Promotion Design
Trade Incentives
Channel Promotion
Business-to-Business Promotions
Trade Show Games/Incentives
Games of Chance
Solicitation/Negotiation of Tie-In Partners
Training and Development Games
Sales and Training Videos
Fulfillment
Take/Track/Fulfill Orders
Toll Free Phone Lines for Orders
Data Processing for Orders
Verify and Fulfill Game Awards
Slide and Interactive Multimedia Presentations
Develop and Produce Custom Premiums
Full Legal Review - FTC, State Trademark
Regulatory Board Review
Logistical Supervision
Sales Promotion MUST be true to the brand.
Sales Promotion must NOT train customers to seek only promotional pricing.