Heidi Hayes - President/COO

As President of theAgency, Heidi oversees the strategic direction of all accounts. The passion she feels for advertising manifests itself in a forward –thinking, comprehensive approach to each project. Heidi peels away the layers of every assignment to clearly define expectations, needs, obstacles and the opportunities to obtain the highest level of success. She developed theAgency’s foundation philosophy of Empathetic Branding, a belief that every marketing message should ‘give’ rather than ‘get’ attention.

Heidi’s strengths in account planning, creative and promotion, combined with her natural attention to detail and leadership mean that while focusing on the short-term benchmarks of a given campaign, she never loses sight of the long-term imperative of building brand value. This commitment has delivered results to a broad range of clients including Chevron, Wells Fargo, 1928 Jewelry, Sharp, Intuit and Activision.
 
After earning her degree in Marketing from the SDSU School of Business, Heidi began her career at J. Walter Thompson and went on to run a promotion agency for nine years before joining theAgency in 1997.  Heidi continued her studies through Harvard Business School and took what she learned to extend theAgency’s services to both qualitative and quantitative research.

An animal-rights advocate, avid equestrian and master gardener Heidi lives in Camarillo with her husband of 17 years, Trevor the dog, and two cats.