What we are doing...

We are just wrapping up our complete campaign for Ventura County, California. This is an economic development initiative aimed at attracting and retaining business to the county.

We began with extensive research, including interviews, panels and focus groups. In addition we poured through research papers, academic papers, and government studies to better understand the myriad issues confronting businesses and how best to position the county.

A "road show" of the campaign was given to all the stakeholders, including the major cities within the county. This assured buy-in by all involved and assured us the campaign and materials will be of value to each of the cities.

We created a sustainable position, based on the realities of this great county. We executed the campaign from a logo design to print, broadcast, online and social media.

This has been an exciting project and has uncovered many key findings for states, counties and cities.

We'd like to congratulate all involved in this project. The enthusiasm and collaboration from the client side and the hard work of people at theAgency made this a rewarding and successful body of work. As we have always said, great work starts with great clients.

We continue our search for an agency in Central California to partner with, take a stake in or purchase.

A FAST DAY

Enjoy a timelapse view of a commercial shoot for the Ventura County Community for a Clean Watershed.

The shoot started about 7am and finished up close to 5pm.

Thanks to Gary Tachell of 3rd Point Productions and his crew for making this difficult script work so well. And a particular thanks to his crew members for going an extra mile in the prop department.

We can't wait for it to hit the air!

As the commercials point out, a shocking amount of "junk" can be found in the Ventura County watersheds on any given day. CCW has done a tremendous job of pointing out how we can all help keep the watershed shedding only water. Visit their website, cleanwatershed.org or on facebook. As our young spokesperson is famous for saying, "We can do this!"

Branding: Done right, customers buy more of your "things", more often, over a longer period of time, at a higher price.

"I'm not young enough to know everything."

A continuation of our most popular mailing, "Made You Look", is at the printer.

The new mailing, "How DoYou Create a Brand Promise", will be (we hope) as well received as the first.

Call Margot Stewart and she'll make sure you get your copy!

Get the pdf version here!