Strategy that makes a difference. Pushes competitors out of the way. Drives growth and expands advertising budgets.
Whether online, social, outdoor, radio, print or television, creative brings life to the strategy. Creative is the magic.
Quant, qual or both, knowing the market, the consumer, the perceptions profoundly influence the work.
Media planning, negotiating, buying and tracking can expand a budget's value by double digits. It's money in the bank. See blog for news!
“A great ad solves advertising problems. A great ad agency solves business problems.”
As President and head of Account Service Heidi oversees the strategic direction of all accounts. She peels away the layers of every assignment to clearly define expectations, needs, obstacles and opportunities.
Heidi also brings a strong background in sales promotion, allowing the broadest array of marketing tools, tools usually only found in much larger agencies.
Educated at San Diego State University School of Business Heidi began her career at J.Walter Thompson, went on to run a well-known promotion agency before joining theAgency in 1997
Creative Director with a resume you'd expect to find in New York or Chicago. 30 years of major advertising agency experience at some of the country's most prestigious agencies and for many industry giants gives Bill a unique perspective on what effective advertising can and should be.
Educated at Parson's School of Design/NYU and Harvard he brings a thorough background in research to the creative process while maintaining a belief that our job is to solve business problems.
Karen brought her "big agency" media skills to theAgency in 2007. Her planning, negotiating and buying skills were honed working on accounts such as Vons, Taco Bell, Mazda Sega and Rockwell.
Karen continues to expand the media landscape for our clients by integrating the vast social networking media opportunities with traditional media.
Karen was educated at Ohio University (cum laude no less) and built her career in Los Angeles. She also managed to raise two brilliant young sons, both doing graduate work at major Universities. We know, she doesn't look old enough!